After anylysing various products on the market surrounding the genre horses it has become apparent that they are extremely popular with 8-15 year old girls. Therefore this is our primary target audience, although parents are people with the main income who will supply the money, therefore we need to aim our opening title sequence at families also.
This product is aimed at 8-15 year old girls, it has a girly colour scheme and has a picture of a teenage girl that young girls could almost idealise.
This product is aimed at 5-10 year olds, it uses more primary colours, primary colours have connotations with young children, therefore this is a way of the product directing its target market effectively.
This magazine is also aimed at 5-10 year olds, it has a more girly theme than the previous magazine, note that both use grey ponies as the centre image, they have connotations with 'princesses' and girly things.
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