Friday 26 April 2013

Evaluation question 4- Who is my target audience

Our target audience is young girls ages eight to fifteen years, this is because we identified this as the main target audience for various media publications and items such as games, magazines, newspapers, clothes and toys. We created a great deal of research into the existing products and decided to use some of the elements which are presented in these, such as the bond between horses and people, although, we decided to challenge the 'girly' aspect surrounding ponies, by making Tye (TJ) appear quite heroic, strong and powerful.

Here are some of the existing products that surround the genre 'ponies' and 'horses'. As you can see, due to the colour schemes of all of the publications, games, toys and clothes, they are all aimed at young girl, after conducting a great deal of research, it became clear that they were all aimed at young girls aged between eight to eleven years. This meant we would aim our film directly to this social group, as their was a high demand, and it would be well received by this social group.
















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